Graphic design has never been static. From grunge textures in the ‘90s to the AI-enhanced design systems of 2025, the way we communicate visually has undergone a total transformation—and your brand should reflect that evolution.
The ‘90s: Bold, Brash, and Gritty
Think Nirvana posters, distressed fonts, and lots of drop shadows. Brands like MTV and early Nike ads embraced maximalism and chaos, making design feel raw, loud, and youth-driven.
The 2000s: Minimalism + Clean Digital
With Apple leading the way, the early 2000s favored sleek, clean layouts and glossy gradients. Everything went web-first. Logos flattened, sans-serifs took over, and Flash ruled the internet (briefly).
The 2010s: Instagram Era + Identity Boom
Design turned highly social and mobile-responsive. Brands like Glossier and Airbnb showed how design could scale across apps, packaging, and feeds. Personalization and storytelling became just as crucial as the aesthetic.
2020–2025: Dynamic, Inclusive, Tech-Driven
Design now adapts in real-time. AI tools create faster mockups, accessibility is non-negotiable, and global cultures influence color and form. Brands like Nike, Canva, and Fenty show how design reflects values, not just trends.
So, What Now?
If your visual identity still screams 2013, it’s time to level up. Your design should move with your audience—fluid, strategic, and unforgettable. At Lux Vanderbilt, we don’t do trends. We craft timeless visuals that scale, flex, and command attention.
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