Brand Evolution

Explore the evolution of graphic design from the 1990s to 2025, with real brand examples and key shifts in style, technology, and audience engagement. This post breaks down how design has transformed and why your brand should evolve with it.

Branding has evolved from simple logos in the '90s to fully integrated ecosystems today. A strong brand now needs consistent visuals, voice, and values across all platforms to truly connect with audiences. At Lux Vanderbilt, we build brands that aren’t just seen, they’re felt.