Let’s talk about it: Graphic design has been stuck in a beige-colored trance. From 2016 on, we’ve been served a diet of “clean,” neutral, and flat aesthetics, washed-out tones, endless sans-serifs, and so much whitespace it feels like brands are afraid to exist.
But the world isn’t neutral. Your brand shouldn’t be either.
The Beige Era
Thanks to DTC darlings like Everlane, Glossier, and even tech brands like Apple, minimalism became the default. And it had its place, accessible, modern, and easy to scale across platforms. But that same visual silence became a sea of sameness. The vibe? Quiet luxury meets brand invisibility.
Why It’s Time for Maximalism
Maximalism isn’t noise, it’s expression. It’s emotion. It’s cultural richness. New tools (hello, AI-generated art, 3D design, and variable typography) allow us to design in layers, motion, and dimensionality like never before. Brands like Missy Empire, Paloma Wool, and even Adobe’s own campaigns are embracing bold colors, mixed textures, and hyper-personal visuals.
This isn’t about ditching strategy. It’s about pushing design beyond the grayscale.
Design with Depth
When you integrate heritage, color theory, hand-drawn textures, photography, and motion, your design doesn’t just look good, it feels alive. Think of what Fenty Beauty does with color. Or how Nike's Jordan campaigns tap into nostalgic energy with modern flair.
Lux Vanderbilt’s POV
Minimalism is easy. Maximalism takes guts, taste, and story. We believe in designing with intention, not just what’s trendy, but what creates emotion, identity, and power. Your visuals should speak volumes, not whisper apologies.
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